Saturday, October 25, 2008

DIVX Returns from the Dead?

After spending the better part of last night waffling over whether to go to Philadelphia this morning, I went, somehow rousing myself up at five this morning to make a 7:00AM train. While I waiting at the station, I wandered into the Hudson News and was confronted by this display:

Flexplay

Disposable DVD rentals? Does this remind anyone of anything?

DIVX was a rental format variation on the DVD player in which a customer would buy a DIVX disc (similar to a DVD) for approximately $4 US, which was watchable for up to 48 hours from its initial viewing. After this period, the disc could be viewed by paying a continuation fee, typically $3.25.

(From Wikipedia)

The trick with DIVX was that it needed a dedicated player and involved internet connectivity for some extra-charge billing tomfoolery. It looks like this evolution (called Flexplay) works with ordinary DVD players. It also doesn't have any options for extended rentals or ownership. What's old is new, like bell-bottoms and moon-walking, or something.